Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D3FE
RGB
178, 211, 254
HSL
214, 97%, 85%
HSB
214, 30%, 100%
CMYK
30, 17, 0, 0
LAB
83, -4, -25
LCH
83, 25, 261
OKLCH
0.86, 0.07, 255
XYZ
60, 63, 103
LUV
83, -18, -39
HWB
214, 70%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.