Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D9FA
RGB
178, 217, 250
HSL
207, 88%, 84%
HSB
207, 29%, 98%
CMYK
29, 13, 0, 2
LAB
85, -8, -21
LCH
85, 22, 250
OKLCH
0.87, 0.06, 244
XYZ
60, 66, 100
LUV
85, -21, -31
HWB
207, 70%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.