Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2DBF6
RGB
178, 219, 246
HSL
204, 79%, 83%
HSB
204, 28%, 96%
CMYK
28, 11, 0, 4
LAB
85, -9, -18
LCH
85, 20, 242
OKLCH
0.87, 0.06, 237
XYZ
60, 67, 97
LUV
85, -22, -27
HWB
204, 70%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.