Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2DFF6
RGB
178, 223, 246
HSL
200, 79%, 83%
HSB
200, 28%, 96%
CMYK
28, 9, 0, 4
LAB
86, -11, -16
LCH
86, 20, 235
OKLCH
0.88, 0.06, 230
XYZ
61, 69, 97
LUV
86, -23, -24
HWB
200, 70%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.