Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B30707
RGB
179, 7, 7
HSL
0, 92%, 36%
HSB
0, 96%, 70%
CMYK
0, 96, 96, 30
LAB
38, 61, 51
LCH
38, 80, 40
OKLCH
0.48, 0.20, 29
XYZ
19, 10, 1
LUV
38, 122, 26
HWB
0, 3%, 30%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.