Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B30A09
RGB
179, 10, 9
HSL
0, 90%, 37%
HSB
0, 95%, 70%
CMYK
0, 94, 95, 30
LAB
38, 61, 50
LCH
38, 79, 39
OKLCH
0.48, 0.19, 29
XYZ
19, 10, 1
LUV
38, 122, 26
HWB
0, 4%, 30%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.