Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B31609
RGB
179, 22, 9
HSL
5, 90%, 37%
HSB
5, 95%, 70%
CMYK
0, 88, 95, 30
LAB
39, 59, 50
LCH
39, 78, 40
OKLCH
0.49, 0.19, 30
XYZ
19, 10, 1
LUV
39, 118, 27
HWB
5, 4%, 30%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.