Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B348CF
RGB
179, 72, 207
HSL
288, 58%, 55%
HSB
288, 65%, 81%
CMYK
14, 65, 0, 19
LAB
50, 58, -51
LCH
50, 77, 319
OKLCH
0.60, 0.21, 319
XYZ
32, 19, 61
LUV
50, 40, -84
HWB
288, 28%, 19%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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