Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B371AA
RGB
179, 113, 170
HSL
308, 30%, 57%
HSB
308, 37%, 70%
CMYK
0, 37, 5, 30
LAB
56, 33, -19
LCH
56, 39, 330
OKLCH
0.64, 0.11, 332
XYZ
32, 24, 41
LUV
56, 34, -35
HWB
308, 44%, 30%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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