Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3E7FA
RGB
179, 231, 250
HSL
196, 88%, 84%
HSB
196, 28%, 98%
CMYK
28, 8, 0, 2
LAB
89, -14, -15
LCH
89, 21, 227
OKLCH
0.90, 0.06, 222
XYZ
64, 74, 101
LUV
89, -26, -21
HWB
196, 70%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.