Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B40804
RGB
180, 8, 4
HSL
1, 96%, 36%
HSB
1, 98%, 71%
CMYK
0, 96, 98, 29
LAB
38, 61, 52
LCH
38, 81, 40
OKLCH
0.49, 0.20, 29
XYZ
19, 10, 1
LUV
38, 123, 27
HWB
1, 2%, 29%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.