Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B41402
RGB
180, 20, 2
HSL
6, 98%, 36%
HSB
6, 99%, 71%
CMYK
0, 89, 99, 29
LAB
39, 60, 53
LCH
39, 80, 42
OKLCH
0.49, 0.19, 31
XYZ
19, 10, 1
LUV
39, 120, 28
HWB
6, 1%, 29%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.