Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B44C01
RGB
180, 76, 1
HSL
25, 99%, 35%
HSB
25, 99%, 71%
CMYK
0, 58, 99, 29
LAB
46, 41, 56
LCH
46, 70, 54
OKLCH
0.54, 0.15, 46
XYZ
21, 15, 2
LUV
46, 87, 40
HWB
25, 0%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.