Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4DCFF
RGB
180, 220, 255
HSL
208, 100%, 85%
HSB
208, 29%, 100%
CMYK
29, 14, 0, 0
LAB
86, -8, -22
LCH
86, 23, 251
OKLCH
0.88, 0.06, 245
XYZ
62, 68, 104
LUV
86, -21, -33
HWB
208, 71%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.