Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E1E8
RGB
180, 225, 232
HSL
188, 53%, 81%
HSB
188, 22%, 91%
CMYK
22, 3, 0, 9
LAB
87, -14, -8
LCH
87, 16, 211
OKLCH
0.88, 0.05, 208
XYZ
60, 69, 87
LUV
87, -23, -11
HWB
188, 71%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.