Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B8DFF1
RGB
184, 223, 241
HSL
199, 67%, 83%
HSB
199, 24%, 95%
CMYK
24, 7, 0, 5
LAB
86, -10, -13
LCH
86, 17, 232
OKLCH
0.88, 0.05, 228
XYZ
62, 69, 93
LUV
86, -21, -19
HWB
199, 72%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.