Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E1F8
RGB
180, 225, 248
HSL
200, 83%, 84%
HSB
200, 27%, 97%
CMYK
27, 9, 0, 3
LAB
87, -11, -16
LCH
87, 20, 235
OKLCH
0.89, 0.06, 230
XYZ
63, 70, 99
LUV
87, -23, -24
HWB
200, 71%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.