Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E2F3
RGB
180, 226, 243
HSL
196, 72%, 83%
HSB
196, 26%, 95%
CMYK
26, 7, 0, 5
LAB
87, -13, -13
LCH
87, 18, 227
OKLCH
0.89, 0.05, 222
XYZ
62, 71, 95
LUV
87, -24, -19
HWB
196, 71%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.