Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E3FA
RGB
180, 227, 250
HSL
200, 87%, 84%
HSB
200, 28%, 98%
CMYK
28, 9, 0, 2
LAB
87, -12, -16
LCH
87, 20, 234
OKLCH
0.89, 0.06, 229
XYZ
64, 72, 101
LUV
87, -24, -24
HWB
200, 71%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.