Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E5F6
RGB
180, 229, 246
HSL
195, 79%, 84%
HSB
195, 27%, 96%
CMYK
27, 7, 0, 4
LAB
88, -13, -14
LCH
88, 19, 226
OKLCH
0.89, 0.06, 221
XYZ
63, 72, 98
LUV
88, -25, -19
HWB
195, 71%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.