Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E8FC
RGB
180, 232, 252
HSL
197, 92%, 85%
HSB
197, 29%, 99%
CMYK
29, 8, 0, 1
LAB
89, -14, -15
LCH
89, 21, 228
OKLCH
0.90, 0.06, 223
XYZ
65, 74, 103
LUV
89, -26, -22
HWB
197, 71%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.