Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B54500
RGB
181, 69, 0
HSL
23, 100%, 35%
HSB
23, 100%, 71%
CMYK
0, 62, 100, 29
LAB
45, 45, 56
LCH
45, 72, 52
OKLCH
0.54, 0.16, 43
XYZ
21, 14, 2
LUV
45, 93, 39
HWB
23, 0%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.