Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B65202
RGB
182, 82, 2
HSL
27, 98%, 36%
HSB
27, 99%, 71%
CMYK
0, 55, 99, 29
LAB
48, 39, 57
LCH
48, 69, 56
OKLCH
0.56, 0.15, 49
XYZ
22, 16, 2
LUV
48, 84, 42
HWB
27, 1%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.