Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B70A09
RGB
183, 10, 9
HSL
0, 91%, 38%
HSB
0, 95%, 72%
CMYK
0, 95, 95, 28
LAB
39, 62, 51
LCH
39, 80, 39
OKLCH
0.49, 0.20, 29
XYZ
20, 10, 1
LUV
39, 125, 27
HWB
0, 4%, 28%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.