Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B71107
RGB
183, 17, 7
HSL
3, 93%, 37%
HSB
3, 96%, 72%
CMYK
0, 91, 96, 28
LAB
39, 61, 52
LCH
39, 80, 40
OKLCH
0.49, 0.20, 30
XYZ
20, 10, 1
LUV
39, 123, 28
HWB
3, 3%, 28%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.