Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7E1FE
RGB
183, 225, 254
HSL
205, 97%, 86%
HSB
205, 28%, 100%
CMYK
28, 11, 0, 0
LAB
87, -9, -19
LCH
87, 21, 244
OKLCH
0.89, 0.06, 238
XYZ
64, 71, 104
LUV
87, -22, -28
HWB
205, 72%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.