Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7E7EF
RGB
183, 231, 239
HSL
189, 64%, 83%
HSB
189, 23%, 94%
CMYK
23, 3, 0, 6
LAB
88, -15, -9
LCH
88, 17, 212
OKLCH
0.90, 0.05, 209
XYZ
64, 73, 92
LUV
88, -24, -12
HWB
189, 72%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.