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Amethyst

#B840B6

A balanced, vivid amethyst — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.

Meaning

Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.

Applications

Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.

Conversion

HEX
B840B6
RGB
184, 64, 182
HSL
301, 48%, 49%
HSB
301, 65%, 72%
CMYK
0, 65, 1, 28
LAB
48, 59, -38
LCH
48, 71, 327
OKLCH
0.58, 0.20, 328
XYZ
30, 17, 46
LUV
48, 53, -66
HWB
301, 25%, 28%
Pantone
Rhodamine Red C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named purple on shades of purple, or all families on colors.