Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B95008
RGB
185, 80, 8
HSL
24, 92%, 38%
HSB
24, 96%, 73%
CMYK
0, 57, 96, 27
LAB
48, 41, 56
LCH
48, 69, 54
OKLCH
0.56, 0.15, 46
XYZ
23, 16, 2
LUV
48, 88, 41
HWB
24, 3%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.