Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B9E4EA
RGB
185, 228, 234
HSL
187, 54%, 82%
HSB
187, 21%, 92%
CMYK
21, 3, 0, 8
LAB
88, -13, -8
LCH
88, 16, 210
OKLCH
0.89, 0.05, 207
XYZ
63, 72, 88
LUV
88, -22, -10
HWB
187, 73%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.