Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B9EBFC
RGB
185, 235, 252
HSL
195, 92%, 86%
HSB
195, 27%, 99%
CMYK
27, 7, 0, 1
LAB
90, -14, -14
LCH
90, 19, 225
OKLCH
0.91, 0.06, 221
XYZ
67, 77, 103
LUV
90, -25, -19
HWB
195, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.