Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD7ED
RGB
186, 215, 237
HSL
206, 59%, 83%
HSB
206, 22%, 93%
CMYK
22, 9, 0, 7
LAB
84, -6, -14
LCH
84, 16, 246
OKLCH
0.86, 0.04, 241
XYZ
60, 65, 90
LUV
84, -16, -21
HWB
206, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.