Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD7FF
RGB
186, 215, 255
HSL
215, 100%, 86%
HSB
215, 27%, 100%
CMYK
27, 16, 0, 0
LAB
85, -3, -23
LCH
85, 23, 262
OKLCH
0.87, 0.06, 256
XYZ
63, 66, 104
LUV
85, -16, -36
HWB
215, 73%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.