Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BADBFB
RGB
186, 219, 251
HSL
210, 89%, 86%
HSB
210, 26%, 98%
CMYK
26, 13, 0, 2
LAB
86, -6, -19
LCH
86, 20, 253
OKLCH
0.88, 0.06, 248
XYZ
63, 68, 101
LUV
86, -18, -30
HWB
210, 73%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.