Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BADCE9
RGB
186, 220, 233
HSL
197, 52%, 82%
HSB
197, 20%, 91%
CMYK
20, 6, 0, 9
LAB
86, -10, -10
LCH
86, 14, 227
OKLCH
0.87, 0.04, 223
XYZ
61, 68, 87
LUV
86, -18, -14
HWB
197, 73%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.