Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BADFF1
RGB
186, 223, 241
HSL
200, 66%, 84%
HSB
200, 23%, 95%
CMYK
23, 7, 0, 5
LAB
87, -10, -13
LCH
87, 16, 234
OKLCH
0.88, 0.05, 229
XYZ
63, 70, 93
LUV
87, -20, -19
HWB
200, 73%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.