Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE3F2
RGB
186, 227, 242
HSL
196, 68%, 84%
HSB
196, 23%, 95%
CMYK
23, 6, 0, 5
LAB
88, -11, -12
LCH
88, 17, 226
OKLCH
0.89, 0.05, 222
XYZ
64, 72, 94
LUV
88, -21, -17
HWB
196, 73%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.