Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE3FD
RGB
186, 227, 253
HSL
203, 94%, 86%
HSB
203, 26%, 99%
CMYK
26, 10, 0, 1
LAB
88, -10, -17
LCH
88, 20, 241
OKLCH
0.90, 0.06, 236
XYZ
65, 72, 103
LUV
88, -22, -26
HWB
203, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.