Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE4E8
RGB
186, 228, 232
HSL
185, 50%, 82%
HSB
185, 20%, 91%
CMYK
20, 2, 0, 9
LAB
88, -13, -7
LCH
88, 15, 207
OKLCH
0.89, 0.04, 204
XYZ
63, 72, 87
LUV
88, -22, -8
HWB
185, 73%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.