Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE9EC
RGB
186, 233, 236
HSL
184, 57%, 83%
HSB
184, 21%, 93%
CMYK
21, 1, 0, 7
LAB
89, -15, -7
LCH
89, 17, 204
OKLCH
0.90, 0.05, 201
XYZ
65, 75, 90
LUV
89, -24, -8
HWB
184, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.