Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB1000
RGB
187, 16, 0
HSL
5, 100%, 37%
HSB
5, 100%, 73%
CMYK
0, 91, 100, 27
LAB
40, 62, 55
LCH
40, 83, 42
OKLCH
0.50, 0.20, 30
XYZ
21, 11, 1
LUV
40, 127, 29
HWB
5, 0%, 27%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.