Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBCCE6
RGB
187, 204, 230
HSL
216, 46%, 82%
HSB
216, 19%, 90%
CMYK
19, 11, 0, 10
LAB
81, -2, -15
LCH
81, 15, 263
OKLCH
0.84, 0.04, 259
XYZ
56, 59, 83
LUV
81, -10, -23
HWB
216, 73%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.