Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD6F3
RGB
187, 214, 243
HSL
211, 70%, 84%
HSB
211, 23%, 95%
CMYK
23, 12, 0, 5
LAB
84, -5, -17
LCH
84, 18, 255
OKLCH
0.87, 0.05, 250
XYZ
61, 65, 94
LUV
84, -15, -27
HWB
211, 73%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.