Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBDAF7
RGB
187, 218, 247
HSL
209, 79%, 85%
HSB
209, 24%, 97%
CMYK
24, 12, 0, 3
LAB
85, -6, -18
LCH
85, 19, 252
OKLCH
0.88, 0.05, 247
XYZ
62, 67, 98
LUV
85, -17, -27
HWB
209, 73%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.