Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBE2E5
RGB
187, 226, 229
HSL
184, 45%, 82%
HSB
184, 18%, 90%
CMYK
18, 1, 0, 10
LAB
87, -13, -6
LCH
87, 14, 205
OKLCH
0.89, 0.04, 202
XYZ
62, 71, 84
LUV
87, -20, -7
HWB
184, 73%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.