Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDE0ED
RGB
189, 224, 237
HSL
196, 57%, 84%
HSB
196, 20%, 93%
CMYK
20, 5, 0, 7
LAB
87, -10, -10
LCH
87, 14, 227
OKLCH
0.89, 0.04, 222
XYZ
63, 70, 90
LUV
87, -19, -14
HWB
196, 74%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.