Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBE4E7
RGB
187, 228, 231
HSL
184, 48%, 82%
HSB
184, 19%, 91%
CMYK
19, 1, 0, 9
LAB
88, -13, -6
LCH
88, 15, 205
OKLCH
0.89, 0.04, 202
XYZ
63, 72, 86
LUV
88, -21, -7
HWB
184, 73%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.