Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBE6EA
RGB
187, 230, 234
HSL
185, 53%, 83%
HSB
185, 20%, 92%
CMYK
20, 2, 0, 8
LAB
88, -14, -7
LCH
88, 15, 206
OKLCH
0.90, 0.04, 203
XYZ
64, 73, 89
LUV
88, -22, -8
HWB
185, 73%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.