Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEE4F3
RGB
190, 228, 243
HSL
197, 69%, 85%
HSB
197, 22%, 95%
CMYK
22, 6, 0, 5
LAB
88, -10, -12
LCH
88, 16, 228
OKLCH
0.90, 0.04, 224
XYZ
65, 73, 95
LUV
88, -20, -16
HWB
197, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.