Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BC0007
RGB
188, 0, 7
HSL
358, 100%, 37%
HSB
358, 100%, 74%
CMYK
0, 100, 96, 26
LAB
40, 64, 53
LCH
40, 83, 39
OKLCH
0.50, 0.20, 28
XYZ
21, 11, 1
LUV
40, 131, 27
HWB
358, 0%, 26%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.